abdullahghani2002/Advertisers-Provenance-Safety

This project is a static research artifact accompanying a specific academic study. While the manual effort to collect data across 30 countries is non-trivial, the project lacks a software moat, an active community (0 stars/forks), or a recurring data collection engine. Its defensibility is minimal because it represents a snapshot in time rather than a living tool. The platform domination risk is high because Google/YouTube can change their ad-serving logic or API access at any moment, rendering the methodology or findings obsolete. Competitors include established ad-transparency groups like the NYU Ad Observatory or commercial brand safety platforms (e.g., DoubleVerify, IAS), which have significantly deeper infrastructure and real-time monitoring capabilities. As a dataset, it is useful for academic validation but has limited commercial or strategic defensibility.